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What Are Hot Trends?

By appsxprs
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Ok . . . so just what are these hot trend things?

 

In my estimation Google should have named their “Hot Trends” service, “Hot Fads” or “Hot Micro-Trends.  Primarily because prior to Google Hot Trends, it was commonly accepted that a trend was something that somehow becomes popular within mainstream society over a long period of time. It is the direction of a sequence of events that has some momentum and durability.

 

However we are more concerned with tracking something that somehow becomes popular with a portion of mainstream society over a short period of time.  That ability gives us the power to tap into that portion of mainstream society quickly to generate quick, passive income.  By passive I mean there is no sales effort we personally make to receive an income from tapping into people that have “Jumped on the bandwagon” showing their interest in a certain fad or micro-trend.

 

In plain language, a trend is usually caused by the “Band wagon Effect”.

 

The Bandwagon effect, also known as social proof or “cromo effect” and closely related to opportunism, is the observation that people often do and believe things because many other people do and believe the same things. The effect is often pejoratively called herding instinct, or the herd mentality, particularly when applied to adolescents or even adults having similar particular interests. People tend to follow the crowd without examining the merits of a particular thing. The bandwagon effect is the reason for the bandwagon fallacy’s success.

 

The bandwagon effect is well-documented in behavioral psychology and has many applications. For our purposes we will be capitalizing the band wagon effect that causes “Micro-Trends, or daily trends of interest. The general rule is that conduct or beliefs spread among people, as fads clearly do, with “the probability of any individual adopting it increasing in direct proportion to those who have already done so”.

 

As more people come to believe in something, others also, “hop on the bandwagon”, or indicate interest in the Micro-Trend regardless of the underlying evidence. In short, the bandwagon effect creates buzz about a Micro-Trend.

 

What Are GOOGLE Hot Trends?

 

Unlike what was commonly accepted as the definition of hot trends that require time to develop from fad status to trend to hot trend, GOOGLE has probably single handedly changed what people think of when they hear the word “Hot Trend”.

READ  Picking A Hot Trend

 

Google’s Hot Trends is a measurement of Google search trends. It is similar to Google Trends and Google Zeitgeist, except that it is updated multiple times per day.

 

The service does not measure the absolute popularity of search terms, as these don’t tend to change much over time. Instead, Hot Trends looks for terms that have rapidly gained popularity relative to their previous rank or the previous average number of times a term has been searched for on Google.

 

What Google’s Hot Trends and other Google services like Google Insights and Googles Check Out Trends allows us to do is; identify items of intense interest online and make determinations as to whether or not those items of interest can be quickly capitalized on using a system that will attract large amounts of traffic to a monetized blog this system allows us to deploy quickly.

 

Google Trends – A Different Purpose Than Hot Trends

With Google Trends, you can compare the world’s interest in your favorite topics. Enter up to five topics and see how often they’ve been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories and in which geographic regions people have searched for them most. (Per Google – See “Source:” below.)

 

Here is How Google Hot Trends Works (Source: Google)

Hot Trends reflects what people are searching for on Google today. Rather than showing the most popular searches overall, which would always be generic terms like ‘weather,’ Hot Trends highlights searches that experience sudden surges in popularity, and updates that information hourly. Our algorithm analyzes millions of web searches performed on Google and displays those searches that deviate the most from their historic traffic pattern. The algorithm also filters out spam and removes inappropriate material. For each search, Hot Trends shows related searches and a search volume graph. The page also displays news, blog posts, and web results to give context about why a search may be appearing on the Hot Trends list. You can also choose a date in the past to see what the top Hot Trends were for that date by clicking change date.

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Source: http://www.google.com/intl/en/trends/about.html I highly recommend you read this entire page so you are familiar with both and what they do.

What Is YAHOO! Buzz

 

Yahoo is the second ranked Search Engine with 20% of all web searches, and Yahoo Buzz tracks the Top Searches on the Internet and calculates the Buzz based on several factors such as Searches, Votes, and Emails. So this is really a good indicator of What ‘s Hot On The Internet. However, it is based on different scoring factors than Google Hot Trends.

 

Like Google Trends which tracks what’s hot by the minute and posts changes almost hourly, Yahoo Buzz tracks not only what’s hot today, it also keeps a running log of what’s hot over time. http://buzzlog.buzz.yahoo.com/overall/

 

A subject’s buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.

 

Though Yahoo Buzz still says “Beta” in its header image, it appears to have been well received since it was launched for public use several months ago.  It seems to be getting enough usage that Yahoo! will keep it going which is good for us.  Why; because it gives us another source besides Google to confirm Google’s data on a hot trend.  Putting a BUZZ button on a blog you set up on your own domain using WordPress that is branded as a news resource or news commentary blog can also mean extra traffic. Something to consider if you see there is some life in this hot trend or the subject of the hot trend is regularly in hot trends.

 

You will also be pulling information from the previous style Buzz Log which they now call the “Buzz Index”, and is still in operation here:

http://buzzlog.buzz.yahoo.com/overall/

 

As far as how Yahoo! Buzz scores trends, here is what Yahoo! says:

 

A subject’s buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.

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I highly recommend you read the FAQ Section here:

http://buzzlog.buzz.yahoo.com/faq/

 

So here Is how I use Yahoo buzz when doing hot trends research.  I go to the “Buzz Index” where you see the overall scores http://buzzlog.buzz.yahoo.com/overall/  If I find a hot trend on Google that looks good, and I also find it on the Yahoo buzz index, even if it just got hot today on Google, what you see on the Buzz Index is always 24 hours old. If the hot trend ranks high on Google and Yahoo, I know it has been searched heavily for at least 24 hours and therefore might have more staying power than just taking Google’s word for it. It doesn’t take but a second or two to check it out.  In the cases where the hot trend is listed on both, I have a bit more confidence the hot trend will be worth my effort.

Using Both To Make Money

 

Now you have access to the two giants in Internet trend tracking so you can define, verify, research and find both copy/content you can use and blogs where you can leave comment on, with links to your blog on a Hot Trend.

 

Combining the two will provide you with significant advantages over marketers that are using Google Hot Trends only.  For example: As we get into putting up your blogger site you will find that pulling the RSS feed into both your iGoogle page and your MyYahoo! page will usually cause your post to get indexed very fast. It seems to depend on when the bots are out indexing, but from my testing, Google actually indexes faster on feeds I’ve only put on my MyYahoo page, than they do when I’ve only put them on my iGoogle page.

 

Actually I have seen indexing take 3 to 4 days when I’ve only pulled an RSS feed into my iGoogle page and as little a 24 hours when I pull a feed in from only Yahoo or both.

 

As well, if you find you want to make using hot trends and Internet buzz more of a full time enterprise, using both will have major positive effects on your traffic to your hot trend category blogs.

 

So let’s go look at picking a hot trend.

 

 

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