Social Marketing on Mobile
If you’re looking to get your business in
front of thousands of prospective customers,
you’ll want to consider creating targeted ads
within the most popular social media platforms
Here are the ones I recommend looking into:
Boasting over 400 million users each day, and
over 100 million photos shared, Instagram is a
titan in the realm of social marketing. One of
the easiest ways to reach your audience is with
One of the most popular ways to advertise to
mobile users on Facebook is with their carousel
format which gives advertisers the opportunity to
feature multiple product images and links within
Facebook advertising is also one of the platforms
that provides the most targeted campaign options.
With their sophisticated ad system you can target
your ads based on gender, location,
hobbies/interests, occupation, education, age,
as well as many other options.
With over 90 million unique mobile users every
single month, you won’t want to overlook the
potential exposure that Yelp has to offer.
If you own a brick and mortar business, you’ll
want to set up a page on Yelp that allows for
customers to post reviews and feedback.
A Facebook page provides your business with the
opportunity to connect to customers, provide
updates on specials, discounts or time-limited
You could also run giveaways and contests on
your page in order to boost exposure and drive
fresh traffic to your online store. You can create your Facebook business page
Pinterest Buyable Pins
You’ll need a Pinterest business account in
order to utilize their Buyable Pins advertising
platform and once you’re ready, you can apply
via Shopify at: https://www.shopify.com/pinterest
or BigCommerce at https://www.bigcommerce.com/pinterest/
In tomorrow’s email we’ll talk about one powerful
strategy that will immediately boost exposure and help
you reach a larger audience instantly.