Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.
In this first lesson, we are going to talk a little bit about some of the things that you need to know to run a successful mobile marketing campaignso you can take advantage of this popular communication method to reach more customers and ultimately make more sales.
Before you dive right in and start using mobile marketing for your business, it’s important to make sure that it will work for you. Generally, it will work for most any business as long as you have something to offer your customers via text that will entice them to take action, such as come into your store, click on a link, watch a video or make a purchase.
While many mobile users have access fast the download speeds and unlimited data plans,there are many who still have very slow connections. This means that it takes a long time for them to access images and video. Downloadinglarge amounts of data can be costly for some as well and even though the medium is becoming more image and video friendly text based ads are currently stillmore effective on mobile platforms than other types of ads.
Here are a few tips to keep in mind as you build your mobile campaign:
– Customer retention
Text messaging is a great way to retain customers. Customers that already purchase from you are usually more willing to receive direct messaging from you than new ones. Use this to your advantage by offering special deals to current customers. They will feel special from receiving the extra attention.
– Easy, opt out
Always make sure your mobile marketing has a clear link for unsubscribing. There are legal implications to not having aclear opt-out on every single piece of mobile marketing message just like with email, so develop your opt-out system at the same time that you are developing your subscription system. Each system handles this differently, but opt-outs can be done by clicking a hyperlink or by texting a word like ‘unsubscribe’ to a mobile short code.
– Holiday sales
Align your mobile marketing campaign with the holidays and big events. Use the holidays to make your marketing campaign sparkle. Use the sporting event to your advantage. Make a special code for everyone to text for a chance to win. Using these events will help to make your business a success. Just be careful not to send on holidays unless you have a really good reason or you may end up losing subscribers who don’t appreciate being contacted on special occasions.
– Set a budget
Try to set a budget and stick to it if you want to market effectively. Shooting past your budget can quickly cause your campaign to fall apart, if only because you may start to change how you handle things due to a fear of money. Work meticulously to stay within your budget for mobile marketing success.
We have a lot to go over in the next few days if you want tolearn how to boost the effectiveness of your mobile campaigns, so make sure you look for your next lesson soon. We will be going to go over a few tips for creating your mobile marketing plan.