Creating An App For Your Business
One of the best ways to interact with
on-the-go consumers is by offering them
an app that makes it easy to browse and
purchase your products. Consider just how many people don’t have
the time to sit at the computer when
If you want to boost sales and build a
loyal customer base, you need to cater
to the busy parent, the on-the-go professional,
and the younger crowd of customers that
spend hours of their day on mobile devices.
Apps also simply the purchasing process
which instantly improves on-site user experience.
Once a person becomes comfortable using an app,
chances are they’ll continue to use it every
time they purchase, or connect to your
community or online store. Apps make shopping
fast and easy, especially for those with
There are many other reasons to consider
building an app for your mobile website, including
the fact that apps provide you with important
demographic information, including purchase histories,
email addresses, as well as age and location
This information can be invaluable when
creating ad campaigns or marketing initiatives,
allowing you to better target your audience.
And if you want to take things a step further
you could build an app-based loyalty rewards
Consumers love a bargain and they also
appreciate being rewarded for purchasing
through your store.
In fact, loyalty-based reward apps are
so popular that customers will often remain
with the brands that offer them reward
incentives even when the prices of products
are higher than competing companies that
fail to offer an app.
Want to get started right away?
You could choose to hire a coder to
create the app for you from places like
eLance.com, or you could use an online
app builder from a service like:
You can also find a full list of app developers
Tomorrow will be our final email in this series.
We’ll discuss a few other ways you can begin
to create your mobile marketing campaign so that
you can get your business in front of thousands
of potential customers.